Newbury Street is best known to us Bostonians as a shopping haven. Most (if not all) stores cater to those individuals with an expensive taste for clothes, food & life itself. Although there are many options to choose from, it was lacking a clothing store with an urban vibe. One Off Apparel changed that on September 27th (2013) when it opened it's doors to the public; attracting over 100 visitors in the first few hours. They chose to unite forces with Kush Groove Clothing Company and hosted the first of three "Pop-Up Shop" events scheduled to tour numerous stores around the area. Each event will feature a special performance & exclusive clothes inspired by the urban city lifestyle.